Talk to Bob...

LBW — Wed, 30 Jan 2008 20:00:43 GMT

Whether you prefer the term private labeling, store brands, co-packing, contract manufacturing, or whatever, this blog is about the who, how, and what's happening in the world of customized product development.   We call it BOB because typically, customization is ultimately related to the placement of a brand. Thus, Bob is a place on the web to meet and network with companies who manufacture and distribute customizable products across a variety of industry groups.   At the same time its a chance for current and potential buyers to explore the world of companies who produce customizable products.

In some industries such as food and beverages it may take the form of exclusive package design, proprietary bottle molding, or the combination of special formulas to create a unique beverage product or brand.   In technology, it may be the mixing together of a set of hardware or software components to create specific computer processing capabilities. Bob provides a forum to share knowledge, ask questions, make comments, discuss, argue and generally become more informed. We believe it can be a great place for people or companies who are considering ways to launch a new branded product or gain ideas to strengthen their current brand.   Bob is intended to be a blog about people sharing ideas, news and views across the world of creating distinctive brands. Feel free to talk about your business or industry and how and what is customizable.

Now before you tell us, we know Bob is take a broad stroke view of the customization landscape. But we also know the content is out there and it is only your insights that can add the level of specificity needed to make this blog a genuine resource to others.  Although the language or buzz words may differ across industries, add your own thoughts/knowledge. Suggest new categories, new topics, new ideas.   When one really thinks about it: everything from watches, to cars, to beverages, to software to toilet paper can be customized!

Lets talk about it: what's involved? What are the issues? What are the key challenges? How do the terms differ? Who's doing what and where? Share what's happening with others of like minds and like interests.   We'll be adding resources later, but we encourage you to make this blog a useful source of information.

BOB: The Branding Options Blog

Talk to Bob...